Role of Relationship Marketing in Online and Traditional Marketing Dissertation

Role of Relationship Marketing in Online and Traditional Marketing Approaches - Dissertation Example This research will begin with the statement that with the introduction of new technological platforms in which to attract customers, the use of online marketing strategies has increased exponentially in recent years. However, there is no clear evidence of how this transition from traditional marketing to online marketing is affecting the telecommunication industry of the United Kingdom. Moreover, the role of relationship marketing in both online and traditional marketing is yet to be explored. Popularity of online marketing has increased in the recent years. With the increase in the numbers of internet users, marketers are more inclined to approach consumers using online sources. Online marketing is providing businesses with an opportunity to attain more with given level of inputs. There is a clear shift from traditional marketing to online marketing however it is yet to be explored how this transition is affecting the telecommunication industry of the United Kingdom. In a comparativ e sense, there are questions of how different online marketing strategies vary from traditional marketing and in what ways they relate to each other. Clearly, there is a link between the two forms of marketing but less evidence exists on the role of relationship marketing in both traditional and online marketing approaches. This study will explore how these two approaches of marketing are similar or different and what is role of relationship marketing in enhancing the effectiveness of these modes.... using the focus group interview methodology has identified major trends and themes in online and traditional marketing techniques used by Virgin Mobile, UK. These results present implications for the players in the telecommunication industry. 1. INTRODUCTION Popularity of online marketing has increased in the recent years. With the increase in the numbers of internet users, marketers are more inclined to approach consumers using online sources. Online marketing is providing businesses with an opportunity to attain more with given level of inputs (Haegele, 2001). There is a clear shift from traditional marketing to online marketing however it is yet to be explored how this transition is affecting the telecommunication industry of the United Kingdom. In a comparative sense, there are questions of how different online marketing strategies vary from traditional marketing and in what ways they relate to each other (Mirzaei, 2012). Clearly, there is a link between the two forms of marketin g but less evidence exists on the role of relationship marketing in both traditional and online marketing approaches. This study will explore how these two approaches of marketing are similar or different and what is role of relationship marketing in enhancing the effectiveness of these modes. 1.1 Research Aims and Objectives The aim of the research is to â€Å"examine the differences and similarities between online marketing and traditional marketing while exploring the role of relationship marketing in both these forms; UK's telecommunication industry (specifically Virgin Mobile) is selected as a case for the assessment†. Following are the objectives of this study: 1 To compare traditional marketing and internet/social-media marketing approaches used by Virgin Mobile, UK from a

STRONG LETTER Essay Example | Topics and Well Written Essays - 500 words

STRONG LETTER - Essay Example Without education, it will be impossible for me to get a suitable job that can help me in paying back my loan. I do not want to be dismissed from the university after coming this far. I assure you that I will focus more on my studies now as I have more time for studies now as compared to before. Earlier, I was the only source of income for my family due to which I did not have much time to spend on studies. However, my life has changed recently. My wife has started working due to which I have more time to study now. It will be difficult for me to cut off from studies at this point of time when I have completed the major portion of my degree. I have completed all of my courses and have met all the requirements of becoming a physician. All I need to do is to pass the board exam to complete my medical degree. I understand the consequences of failing my board exam. I know that I will have no chance for residency in this country without this degree. I also know that without this degree, I will not be able to get any job here in the United States. I may have hard time to practice in the United States, but I can return home where my degree will be very valuable. I am taking this exam very seriously. It was just a mistake that I made a wrong choice by writing the clinical skills (CS) part before writing the critical knowledge (CK) part in the board exam. I assure you that I will not repeat this mistake if given a chance to continue my study. I have also registered for a program that I think will be very helpful for doing CK, CS, and NYCSPrep. The program director, Dr. Lakshman Somasundararam, is a practicing physician and he has promised to help me. He wants me to complete CK before doing CS. He has also assigned a mentor who will help me in studying CK for the next two months. He can be contacted on my behalf at (917) 349-2605. Please, I am asking for a chance to allow me to pursue my degree. Having come to this point and